September 7, 2021

New Arbella Ad Campaign Features NBA Player Tacko Fall

The Arbella Insurance Group (Arbella) is pleased to share that it has partnered with Tacko Fall on a new ad campaign. The campaign will feature the 7’5” center in TV commercials, billboards and social media and will emphasize “BIG savings when you bundle your home and auto with Arbella."

Fall quickly became a fan favorite when entered the league in 2019. He has become a cherished member of the community due to his easy-going style and incredible height. Fall has been a hit with the Boston fan base of all ages.

“We have enjoyed getting to know Tacko over the last few months,” said executive vice president and chief marketing officer, Gayle O’Connell. “He is easy to be around and makes those around him feel special. From the start of our relationship with Tacko, we knew that it could be very likely that he would become a free agent and sign with a new team, but that didn’t change our position. Tacko is fun, positive and shines through in our new ads. We will miss having him around and wish him all the best in Cleveland."

Tacko Fall is represented by William Morris Endeavor and BDA Sports Management. Arbella’s new ad campaign will launch during the week of September 13.


About the Arbella Insurance Group

Established in 1988, the Arbella Insurance Group ( is an A rated company by AM Best, with more than $800 million in revenue and approximately $1.8 billion in assets. Headquartered in Quincy, Massachusetts, Arbella is a customer-focused, regional property and casualty insurance company, providing commercial insurance products in Massachusetts, Connecticut, Rhode Island and New Hampshire, and personal insurance products in Massachusetts and Connecticut. Recognized as one of the Boston Business Journal’s “Best Places to Work” for 13 consecutive years, Arbella is deeply committed to maintaining high levels of employee satisfaction and supporting a positive and inclusive workplace culture. Arbella attributes its success to their dedicated employees, strong agent partnerships and community focus.

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For more information:
Christine Williamson
Greenough Brand Storytellers