Arbella Insurance Announces New Campaign and Partnership with Boston Celtics Power Forward, Grant Williams

Grant Williams

The Arbella Insurance Group (Arbella) is teaming up with Boston Celtics power forward, Grant Williams, on a new advertising campaign called “You’ve Been Grant’d.” Arbella began working with Williams on social media over the past several months and launched the “Grant’d” campaign with the help of their local advertising partner, Full Contact on April 12.

“Grant is a hard worker on and off the court. He is a true competitor, but he also has a fun side and a great attitude. He is a natural in front of the camera and he has made this campaign so easy,” said Arbella’s Executive Vice President and Chief Marketing Officer, Gayle O’Connell. “The timing of this campaign is perfect with the Celtics’ first playoff game kicking off at home this past weekend on Easter Sunday. We are excited to support their efforts to raise banner 18."

Arbella has been the Boston Celtics' official home and auto insurance company since 2007 and the company has been collaborating with a number of athletes over the years. In 2021, Arbella worked with 7’5” Tacko Fall on a media campaign emphasizing BIG savings. This past fall, Arbella announced its newest partnership with New England quarterback, Mac Jones, and is currently building a campaign with him that will be made public later this summer.

Arbella’s “Grant’d” campaign includes billboards, radio and social media. Live digital ads will be featured in Boston’s North Station during the Celtics' playoff run over the next few weeks.

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About the Arbella Insurance Group

Established in 1988, the Arbella Insurance Group ( is an A rated company by AM Best, with more than $800 million in revenue and approximately $1.8 billion in assets. Headquartered in Quincy, Massachusetts, Arbella is a customer-focused, regional property and casualty insurance company, providing commercial insurance products in Massachusetts, Connecticut, Rhode Island and New Hampshire, and personal insurance products in Massachusetts and Connecticut. Recognized as one of the Boston Business Journal’s “Best Places to Work” for 13 consecutive years, Arbella is deeply committed to maintaining high levels of employee satisfaction and supporting a positive and inclusive workplace culture. Arbella attributes its success to their dedicated employees, strong agent partnerships and community focus.

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Christine Williamson
Greenough Brand Storytellers