For those about to rock responsibly— The Comcast Center and The Arbella Insurance Foundation salute you!
Live Nation and Arbella encourage safe driving with new Road Crew Designated Driver Program for concertgoers
Boston, Mass., May 15, 2012 –Live Nation, the world’s largest live music company, the Comcast Center and The Arbella Insurance Foundation (“Arbella”) are pleased to announce a new designated driver program, Road Crew, aimed at alleviating drunk driving and rewarding those who make responsible driving decisions during the 2012 summer concert season. The inaugural program provides complimentary non-alcoholic beverages for concertgoers and is designed to help keep both drivers and passengers safe as they travel home from concerts hosted at the Comcast Center in Mansfield, MA.
“Live Nation and Arbella want this summer to be the safest and most enjoyable concert season ever for New Englanders,” said Bruce Montgomery, General Manager for the Comcast Center. “We’re thrilled to roll out this program with Arbella at the Comcast Center to ensure that everyone enjoys themselves responsibly all summer.”
“At Arbella, we’ve made it our mission to encourage safe driving behavior and put an end to reckless and dangerous behavior such as texting while driving and driving while under the influence,” said John Donohue, chairman, president and CEO of the Arbella Insurance Group, and chairman and president of the Arbella Insurance Foundation. “We’re so pleased to be teaming up with Live Nation on the Road Crew program to reward responsible decision makers at the Comcast Center this summer.”
All concertgoers who attend 2012 summer shows at the Comcast Center can sign up for the program by visiting the Arbella tent and identifying themselves as a designated driver. Participants will be given Road Crew lanyards entitling them to free nonalcoholic beverages at concession stands throughout the venue. Live Nation has implemented the incentive at other concert venues throughout the country to promote responsible driving. By bringing the program to the Comcast Center, Arbella and Live Nation hope to encourage safe driving within Massachusetts and surrounding areas.
About Live Nation Entertainment:
Live Nation Entertainment is the world’s leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world’s top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world’s top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.
About the Arbella Insurance Group and the Arbella Insurance Foundation
Established in 1988, the Arbella Insurance Group is a company with more than $600M in revenue with approximately $1B in assets, headquartered in Quincy, Massachusetts. Arbella is a customer-focused regional property and casualty insurance company, providing personal and business insurance products including car insurance, home insurance, and umbrella insurance in Massachusetts and Connecticut, and business insurance in Rhode Island and New Hampshire. Arbella Insurance Group founded the Arbella Insurance Foundation in 2004. The mission of the Foundation is to engage in activities and to support not-for-profit organizations that have a significant positive impact on the people and communities served by Arbella.
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For more information:
617.275.6512 or 617.981.2236 (mobile)
617.275.6516 or 617.894.1153 (mobile)