Arbella Insurance Group Collaborating with IMPACT Melanoma and NRPA to #PracticeSafeSkin on National “Don’t Fry Day”

QUINCY, Mass., May 24, 2018 IMPACT Melanoma, a non-profit aimed at providing education, prevention, and support for the most serious form of skin cancer, and an active member of the National Council on Skin Care Prevention, is collaborating with the National Recreation and Park Association (NRPA) and the Arbella Insurance Group to saturate the nation in sunscreen this coming “Don’t Fry Day,” an annual awareness initiative occurring on Friday, May 25, 2018.

Dispensers will be installed and available at the following locations around Boston for public use by July 1, 2018:

  • Boston Fish Pier
  • On board the Provincetown II
  • Boston Children's Museum
  • Piers Park Sailing Center
  • The William F. Ryan Boating & Sailing Facility
  • Atlantic Wharf
  • Camp Harbor View

“Cases of melanoma are on the rise and sunscreen can provide the first line of defense against this deadly cancer," said Gayle O’Connell, executive vice president and chief marketing officer of the Arbella Insurance Group. “Having access to free sunblock can drastically reduce the chances of getting skin cancer and we’re proud to be part of such an innovative, nationwide program.”

A recent study from The University of Colorado cited the Practice Safe Skin program as an influencing force behind the proactive decrease in melanoma rates. Melanoma is rising faster than any other cancer with one person every 50 minutes dying from the disease. Studies show that with daily sunscreen protection, the risk of melanoma is preventable.

These specially designed Bright Guard dispensers, which are being purchased and installed across the country, are part of Practice Safe Skin, a program that offers sunscreen as an effective preventive measure to help avoid sun over-exposure year-round. Each sunscreen dispenser is equipped with 4 - 1,000 mL pouches of hypoallergenic broad-spectrum SPF-30 sunscreen (available in four different varieties), safe for people aged 6-months and up. Ingredients are printed on the machines upon installation.

“We’re so pleased to be working with our friends at NRPA and Arbella to raise sun safe awareness and bring safety measures to parks around the country,” said Deb Girard, Executive Director, IMPACT Melanoma. “It’s imperative that we team together whenever we can to reduce the risk of skin cancer and melanoma. That starts with educated and effective sun safe practices, and together we can all make a great, positive impact on just that.”

“NRPA is proud to collaborate with IMPACT Melanoma on this important initiative,” said Kellie May, NRPA director of health and wellness. “Many people spend time in the sun at their local parks and recreation centers. By making sunscreen accessible at these places we are making a positive difference in the fight against melanoma and other forms of skin cancer.”

About IMPACT Melanoma

IMPACT is a national non-profit organization dedicated to working to reduce the incidence of melanoma. Committed to skin cancer prevention and early detection, we provide a variety of award-winning programs which aim to raise awareness and educate the public about skin cancer, as well as support services for those struggling with the disease. To get involved visit:, call 1-800-557-6352 or email

About the National Recreation and Park Association

The National Recreation and Park Association is a national not-for-profit organization dedicated to ensuring that all Americans have access to parks and recreation for health, conservation and social equity. Through its network of 60,000 recreation and park professionals and advocates, NRPA encourages the promotion of healthy and active lifestyles, conservation initiatives and equitable access to parks and public space. For more information, visit For digital access to NRPA’s flagship publication, Parks & Recreation, visit

About the National Council

The National Council on Skin Cancer Prevention has been a trusted resource for the nation’s skin cancer prevention community since 1998 providing support, encouragement, and connection to more than 45 organizations, agencies, and associations that are making a real difference in the lives of millions of adults, children, and families throughout the country.

About the Arbella Insurance Group

Established in 1988, the Arbella Insurance Group ( is a company with more than $800M in revenue with approximately $1.5B in assets, headquartered in Quincy, Massachusetts. Arbella is a customer-focused regional property and casualty insurance company, providing personal and business insurance in Massachusetts and Connecticut, and business insurance in Rhode Island and New Hampshire. Recognized as one of the Boston Business Journal’s “Best Places to Work” for ten consecutive years, Arbella is deeply committed to maintaining high levels of employee satisfaction and a positive workplace culture.

# # #

For more information:

Christine Williamson

Greenough Communications