Arbella’s 10th Annual “Pink Day” Raises More than $50,000 for Cancer Screening

QUINCY, Mass., October 17, 2018October 16 marked the tenth annual Pink Day in which Arbella employees joined forces with the Arbella Insurance Foundation to raise funds for the Dana-Farber Cancer Institute. The more than $25,000 funds raised by Arbella employees supports cancer screenings and education for medically underserved populations. Those funds were matched by the Arbella Insurance Foundation for a total donation of more than $50,000.

During the all-day fundraiser, Arbella employees wore pink to work, purchased Dana-Farber bracelets, donated money to dress casually, and contributed to and participated in departmental gift basket drawings. This year, employee contributions will support cancer screening for men and women including Dana-Farber’s Blum Family Resource Center Van community visits in 2019, as well as, Dana-Farber’s Mammography Van stops. To date, Pink Day has raised more than $322,000 for cancer awareness and screening.

“It is truly a testament to our dedicated and passionate employees that we are now celebrating our tenth Pink Day,” said John Donohue, chairman, president, and CEO of the Arbella Insurance Group and chairman and president of the Arbella Insurance Foundation. “We are proud to support Dana Farber and its outstanding services to advance prevention, detection and treatment for breast cancer and skin cancer. We are truly grateful to be able to support such an influential cancer institute, especially one that works on causes that have impacted the lives of so many in our Arbella family and in our New England communities.”

Aimed at educating men and women on cancer prevention, Dana-Farber’s Blum Family Resource Center Van works to reduce the incidence of skin cancer in Massachusetts through teaching sun-safe practices and free skin cancer screenings for the public. This past summer, the Blum Family Resource Center Van was present at three Massachusetts beaches including Revere Beach, Nahant Beach and Carson Beach to screen for skin cancer. In total, 155 individuals were screened, 11 were referred for further testing and three were recommended for biopsy.

This year, Arbella welcomed Dana-Farber patient Chris Silver to Pink Day. Chris has been receiving treatment for melanoma under the supervision of Dr. Beth Buchbinder since 2016. His therapy includes a new class of drugs called checkpoint inhibitors or immunotherapy agents and he is now doing well. While Chris was undergoing treatment at Dana-Farber, his wife, Melissa, was diagnosed with early-stage breast cancer and is now cancer free.

“I cannot thank Dana-Farber enough for their efforts to treat my melanoma,” said Chris Silver, a Dana-Farber cancer patient who spoke at Pink Day. “It is through the support of Dr. Buchbinder and the whole team at Dana-Farber I am here today to tell my story. Thank you to everyone at Arbella for your kindness and generosity and for helping those at Dana-Farber to screen-for and treat cancer.”

As the only mobile mammography program in Massachusetts, Dana-Farber’s Mammography Van provides free mammograms and breast health education to medically-eligible women aged 40 years and older. The Mammography Van partners with community-based organizations and neighborhood health centers in its mission to decrease breast cancer morbidity and mortality among medically-underserved women and increase survival rates for those diagnosed with breast cancer.

Founded in 2009, Pink Day was created by former Arbella employee Dot Olson after she was diagnosed with breast cancer and underwent treatment at Dana-Farber. Her experience inspired her to create Pink Day, and since its inception the event has been instrumental in furthering Dana-Farber’s mission to garner continued support for cancer awareness and research. Now retired, Olson continues to attend the annual Pink Day celebration, which is now coordinated by the Arbella Activities Committee (AAC), a group of employees committed to promoting a culture of teamwork and camaraderie through corporate citizenship and fun.

Sarah Peterson, senior community outreach specialist at Dana-Farber, visited Arbella’s Quincy headquarters during the Pink Day event to thank employees for their continued support and generosity.

“Arbella’s Pink Day support has been instrumental in expanding the breadth of Dana-Farber’s community outreach programs over the past ten years,” said Peterson. “The generous support from the employees and Arbella’s Foundation allows us to bring life-saving cancer detection and prevention resources to men and women across Massachusetts. We are enormously grateful.”

About the Arbella Insurance Group and the Arbella Insurance Foundation

Established in 1988, the Arbella Insurance Group ( is a company with more than $800M in revenue with approximately $1.5B in assets, headquartered in Quincy, Massachusetts. Arbella is a customer-focused regional property and casualty insurance company, providing personal and business insurance in Massachusetts and Connecticut, and business insurance in Rhode Island and New Hampshire. The Arbella Insurance Group founded the Arbella Insurance Foundation in 2004. Recognized as one of the Boston Business Journal’s “Top Charitable Contributors” for ten consecutive years, the mission of Arbella’s Foundation is to engage in activities and to support not-for-profit organizations that have a significant positive impact on the people and communities served by Arbella.

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Maria Kucinski

Greenough Communications