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Distractology

Confronting the problem of distracted driving.

Arbella’s Foundation introduced Distractology in 2010. It was one of the first programs in the country to address distracted driving. Our driving simulators traveled to all corners of Massachusetts and other parts of New England to curb distracted driving behaviors before they became habits. Using simulations developed by UMass Amherst’s College of Engineering, participants learned to anticipate hidden hazards, react to the road and avoid accidents. Those who completed Distractology were proven to be 15 percent less likely to have an accident or receive a traffic violation.*

After 11 successful years, the Arbella Insurance Foundation retired the Distractology program. To learn more about the campaign and our impact, click here.