The Arbella Insurance Foundation strives to be an industry leader in promoting safe driving decisions and has therefore partnered with several initiatives to lower the incidence of this dangerous behavior. One of the programs we sponsor that has had great success is the Bandwagon Designated Driver program.
The Bandwagon program provides complimentary soft drinks to concertgoers at the Xfinity Center and Blue Hills Bank Pavilion who pledge to be designated drivers for their groups. When patrons arrive at each venue, they are afforded the opportunity to sign up as a designated driver at a marked Arbella Bandwagon tent. Participants are then given a branded cup, bracelets, and drink vouchers that they can use to get fountain drinks.
In addition to receiving free soft drinks at the concerts, participants are entered into a drawing for the Designated Driver of the year award. The winner receives two tickets to every concert the following summer, at either venue. Arbella Insurance Group employees volunteer to assist Live Nation to promote the important safe driving message at both venues.
A Long Standing Commitment
“The Arbella Foundation has made it our mission to build awareness and incentivize the prevention of distracted driving and drunk driving,” said John Donohue, chairman, president and CEO of the Arbella Insurance Group, and chairman and president of the Arbella Insurance Foundation. “The summer is a great time to gather with friends and enjoy live music, and the Bandwagon program is our way of rewarding concertgoers who also make responsible driving decisions after a night out.”
The Bandwagon program aligns with other Foundation initiatives such as the Distractology program. The Distractology program is a mobile classroom that visits high schools around New England to raise awareness of the dangers of distracted driving.
The Arbella Insurance Foundation’s mission is to engage in activities and support nonprofit organizations that have a significant, positive impact on the people and communities served by the Arbella Insurance Group. All of these initiatives collaborate to make the roads in our communities safer and emphasize the fact that Arbella is Here. For Good.