Arbella Insurance and Live Nation Kick Off 2014 Season of “Road Crew” Designated Driver Program at the Xfinity Center and Blue Hills Bank Pavilion
Program rewards responsible driving decisions during the 2014 concert season
QUINCY, MA, JUNE 18, 2014 — The Arbella Insurance Foundation and Live Nation, the world’s largest live entertainment company, today announced the third season of the Road Crew designated driver program, aimed at alleviating drunk driving and rewarding those who make responsible driving decisions during the 2014 concert season. The program provides complimentary nonalcoholic beverages for eligible concertgoers* who pledge to be designated drivers. Road Crew was developed to help keep both drivers and passengers safe as they travel home after concerts. The program will be held at the Blue Hills Bank Pavilion in Boston and the Xfinity Center in Mansfield, MA.
“The Arbella Foundation has made it our mission to build awareness and incentivize the prevention of distracted driving and drunk driving,” said John Donohue, chairman, president and CEO of the Arbella Insurance Group, and chairman and president of the Arbella Insurance Foundation. “The summer is a great time to gather with friends and enjoy live music, and Road Crew is our way of rewarding concertgoers who also make responsible driving decisions after a night out.”
“Safety is our number one concern when it comes to our concert patrons,” explained Richard Buchanan, general manager of the Xfinity Center. “The Road Crew is a great way to support responsible drivers and ensure everyone makes it home safe during this concert season.”
Eligible concertgoers who attend 2014 shows at the Xfinity Center and the Blue Hills Bank Pavilion can sign up for Road Crew by visiting the Arbella tent and identifying themselves as a designated driver. Participants will be given Road Crew insulated cups, bracelets, and drink vouchers entitling them to free fountain beverages at select concession stands throughout the venues.
By bringing the Road Crew program to the Xfinity Center and the Blue Hills Bank Pavilion, Arbella and Live Nation hope to encourage safe driving throughout Massachusetts and surrounding areas during the 2014 concert season. Live Nation has implemented similar incentives at other concert venues throughout the country to promote responsible driving.
For a complete list of 2014 concerts at the Xfinity Center, visit: http://www.live nation.com/venues/14479/xfinity-center
For a complete list of 2014 concerts at the Blue Hills Bank Pavilion, visit: http://www.live nation.com/venues/14347/blue-hills-bank-pavilion
About the Arbella Insurance Group and the Arbella Insurance Group Charitable Foundation
Established in 1988, the Arbella Insurance Group (www.arbella.com) is a company with more than $600M in revenue with approximately $1B in assets, headquartered in Quincy, Massachusetts. Arbella is a customer-focused regional property and casualty insurance company, providing personal and business insurance in Massachusetts and Connecticut, and business insurance in Rhode Island and New Hampshire. Arbella Insurance Group founded the Arbella Insurance Group Charitable Foundation in 2004. The mission of the Foundation is to engage in activities and to support not-for-profit organizations that have a significant positive impact on the people and communities served by Arbella.
About Live Nation:
Live Nation Entertainment, Inc. (NYSE: LYV) is the world's leading live entertainment company comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship. For additional information, visit www.Live Nation.com.
*must be at least 21 years of age to participate
For more information: